November 2025
Sustainability in packaging is rarely limited by intent. It is limited by reality.
In the podcast episode “The Hidden Cost of Going Green,” hosted by PMMI: The Association for Packaging and Processing Technologies, the discussion explores why sustainable materials often struggle to move from theory to large scale adoption. Costs, unreliable supply, legacy machinery, and complex regulations all play a role in slowing progress.
Conrick Gallagher, Vice President of Partnerships at Okeanos, points out a core insight from the conversation: “I think innovation just isn’t about launching something new. It’s making sure that what you’re launching can actually run at scale.”
Rather than waiting for perfect solutions, the episode highlights the importance of practical approaches that fit existing manufacturing systems and supply chains.
Listen to the full episode to understand where sustainability efforts break down and what it takes to make meaningful progress.
